Tourism bureau seeking input on future of the regional brand

When people from around the world visit Charlottesville, what stories should they learn?

That’s the general question behind a new initiative from the Charlottesville Albemarle Convention and Visitors Bureau (CACVB). Here’s a bit from a press release.

“The storytelling of our region has been in others’ hands for far too long,” said Courtney Cacatian, Executive Director of the CACVB. “Through this process, our residents will be able to express what they want the world to know about visiting Charlottesville and Albemarle County. We will craft a message that welcomes everyone on the terms established by our people and their vision of who we are and want to be.”

As part of the effort, the CACVB has launched an online survey that will be open through July 31.

“This survey hopes to capture real resident sentiment about visitors and the stories they want to tell about the region,” the press release continues. “Residents can access the survey and find more information about the initiative at www.weseeyoucville.org.”

In addition, there will be seven town halls in July to get additional feedback. The schedule will be posted to the initiative’s website.

“These meetings will be hosted in community spaces across Charlottesville and Albemarle County and are designed to ensure participation from a broad cross-section of residents,” reads another section of the press release. “Each session will last one hour and will also offer a virtual Zoom option for those unable to attend in person.”

The initiative satisfies one of the goals from the organization’s Tourism Master Plan which was adopted last June. The document has the title Destination 2045: Crafting Our Tourism Future Together.


Programming note: This story was originally posted as part of the June 6, 2025 edition of Charlottesville Community EngagementIt was posted here four days later. One day perhaps they will all go out at the same time, but would that be as much fun?


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