Governor Youngkin announces funding for public-private tourism marketing projects

The Virginia Tourism Corporation works to promote travel across all corners of the Commonwealth through various programs. Several of these assist local groups to put on events intended to attract visitors.

“These targeted grants are strategic, results-driven investments that foster public-private partnerships to boost local economies and strengthen Virginia’s position as a premier travel destination,” said Governor Glenn Youngkin in an information release announcing 197 awards.

The grants come from either the Marketing Leverage Program, the Virginia Destination Marketing Organization Program, or the VA250 Tourism Marketing Program.

Several projects in the Charlottesville have been awarded funds.

• The Crozet Winter Brews Festival will receive $3,600 for the Winter Brews Getaway
• Foxfield Racing LLC will receive $3,239.86 for Virginia Steeplechase Racing
• Friends of (Charlottesville) Downtown will receive $2,000 for a campaign called Make It Happen Downtown – 50 Years
• James Monroe’s Highland will receive $2,880 for a program called A Window to A New America
• An entity called Charlottesville-Albemarle VA250 will get $10,000 to produce a podcast series related to VA250.
• The Tom Tom Foundation will receive $10,000 for this year’s EVOLVE Festival
• Fluvanna County will get $20,000 for a campaign called Find Pleasant Grove: By Land and Water
• Greene County will receive $10,000 for something called the “Greene Wine Elevation Campaign”
• Louisa County has been awarded $20,000 to assist with content development and search engine optimization
• The Louisa County Chamber of Commerce will receive $6,525 for an initiative called “Tracks, Trails & Timeless Tales”
• Indigo House in Nelson County will receive $2,000 for a campaign called 2025 Evergreen NC
• Love Ridge Mountain Lodging will receive $5,600 for a program called Love Virginia
• Nelson County Tourism has been awarded $10,000 for something called Toast Virginia

Click here for a full list of the funded entities.

Before you make your next click: This story about tourism in the community was posted in the June 9, 2025 edition of Charlottesville Community Engagement. This is a product of Town Crier Productions and if you would like to know more about how you can support the work, visit this page!