The organization that promotes Albemarle County and Charlottesville as a destination for travelers has endorsed a request that the Virginia Tourism Corporation create a new region for localities in the Piedmont region.
“You’ll see in that state tourism plan that we’re part of the region with Richmond and all the way down to Danville,” said Courtney Cacatian, the executive director of the Charlottesville-Albemarle Convention and Visitors Bureau. “It’s a huge central Virginia region.”
The requested Virginia Piedmont designation would include the same localities that are in GO Virginia Region 9, a planning body that promotes business interests. That would extend all the way north to Fauquier County.
“This conversation has been happening a while, especially since the Go Virginia regions have been such a successful economic development partnership for the region,” Cacatian said.
Cacatian said this will help with tourism efforts and planning for the future by allowing the region to distinguish itself from Richmond.
The CACVB’s Board of Directors approved the request at their meeting on December 15. The Louisa County Board of Supervisors took up the matter on January 5.
The Virginia Tourism Corporation is taking public comments on development of the statewide tourism plan. You can take a survey here.
Before you go: Paid subscribers cover the cost of conducting research for this article which was originally published in the January 5, 2026 of Charlottesville Community Engagement. You can pay for a subscription through Substack, make a monthly contribution through Patreon, or consider becoming a sponsor. That last one is still in the works do drop me a line!
The goal of Town Crier Productions is to increase awareness about what is happening at the local, regional, state, and federal government levels. Please share the work with others if you want people to know things.
Discover more from Information Charlottesville
Subscribe to get the latest posts sent to your email.
