The Charlottesville Board of Architectural Review has indicated at a preliminary review that it would support a mural on the side of 1001 West Main where Starbucks wants to open a new pick-up only franchise.
“It’s one of our latest new formats of a store that we’ve been rolling out,” said Ena Yang, a designer with Starbucks. “We have three stores that are open. Two in New York City and one in Toronto, Canada. This particular store we do not have any seating. Our lobby space is only 300 square foot where the customers are encouraged to pick up their order and be on the go.”
At issue before the BAR was whether the east-facing wall that slopes down 10th Street should be adorned with a colorful mural. The building in question is a former auto repair shop that is a contributing structure in the West Main Architectural Design Control District. Historic preservation planner Jeff Werner said there were some restrictions
“Anything within a mural that is interpreted as a Starbucks related or coffee related could be interpreted as a sign so be very careful with the artwork so that it doesn’t come across as ‘come in here and buy coffee,” Werner said.
Yang said there would be no images to promote coffee. Chair Carl Schwarz said he supported the preliminary design of the mural.
“This is an interesting part of town where you can have a lot of color and excitement and it’s not going to distract from anything historic,” Schwarz said.
Werner encouraged representatives from Starbucks to reach out to the community and to be ready for comment. Yang said they would do so.
“I understand it is a very prominent location and it’s a very busy intersection,” Yang said. “We don’t want to offend anyone. We are Starbucks. We are a global company. We want to make sure that what we put on a building of this size and at such a prominent location could be messaging that represents Starbucks. As to getting some of the community involvement, I would love your advice and guidance on what are some of the steps we can take to ensure this mural really speaks true to the community.”
Yang said the next step is to continue working with the artist in a way that will not cover up any of the existing windows.