Tourism is one of the region’s largest industries, and the pandemic has shown just how important the sector is to the municipal bottom line. Russ Cronberg has been general manager of the Boar’s Head Resort for the past five years. He gave a presentation on October 25 to the Board of Directors of the Charlottesville Albemarle Convention and Visitors Bureau. The CACVB markets the region as a tourism destination and is funded by a portion of the transient lodging tax.
“We have 3,891 hotel rooms roughly give or take a room or two in our market currently,” Cronberg said. “Our annual occupancy is around 65 percent.”Read more